Turning Likes into Cash: How to Make Money on Instagram

How to Make Money on Instagram

Instagram has transformed from a mere photo-sharing application to a global marketplace where creativity meets commerce. With over 1.22 billion monthly users, the platform presents a fertile ground for entrepreneurs, influencers, and creators looking to harness Instagram’s potential for monetization. Navigating the seas of ‘how to make money on Instagram’ involves understanding the various avenues available, such as brand partnerships, affiliate marketing, and selling products directly to a well-engaged audience. The platform’s wide reach and diverse demographics mean that turning likes into cash is not just a dream for the few; with strategic maneuvering, Instagram earnings can become a significant source of income for many.

This article is designed to serve as a comprehensive guide for anyone interested in making money on Instagram. It will delve into proven tactics such as joining affiliate programs, engaging in sponsored content collaborations, and selling merchandise or services. The discussion will also cover less traditional paths like launching paid courses, offering consulting, utilizing live badges for stream revenue, and creating exclusive content subscriptions. Each section aims to equip the reader with actionable strategies to enhance their Instagram pay, factoring in essential considerations such as follower count, niche selection, engagement rates, and the operational side of monetization on Instagram. By the conclusion, readers will be fully informed on the various dimensions of Instagram monetization, paving the way to potentially lucrative Instagram earnings.

Join Affiliate Programs

Instagram’s affiliate program may have ceased in August 2022, preventing new tags on commission-eligible products, but those who established affiliate activities prior can still reap benefits. For creators with professional profiles, maintaining income through previously set up affiliate links is viable, with monthly payouts once reaching the minimum threshold of USD 30. To manage these affiliate relationships, influencers can utilize the professional dashboard on Instagram to find shops and tag products, keeping in mind that commission rates are unique to each shop and only apply to purchases made through the platform.

Despite the closure of Instagram’s own program, influencers have a plethora of external affiliate networks at their disposal. Platforms like ShareASale, Rakuten Advertising, Awin, CJ Affiliate, and ClickBank offer a broad spectrum of affiliate opportunities. These networks facilitate the management of affiliate links, track commissions, and handle payouts, ensuring a streamlined process for influencers. Additionally, Shopify Collabs emerges as a user-friendly platform that assists influencers in discovering brands that align with their style, fostering profitable affiliate partnerships, and simplifying the tracking of sales and receipt of earnings.

To optimize affiliate marketing efforts on Instagram, influencers should consider the following strategies:

  • Clearly label affiliate products as paid partnerships to maintain transparency with followers.
  • Utilize the “link in bio” feature to direct followers to affiliate products.
  • Create a dedicated Story highlight for discount codes, enhancing visibility and accessibility.
  • Engage followers with product demonstrations to showcase the value of affiliate items.
  • Employ relevant hashtags to increase the reach of posts featuring affiliate products.
  • Monitor performance metrics to refine strategies and boost the effectiveness of affiliate promotions.

    In the realm of affiliate marketing, understanding how to make money on Instagram hinges on promoting products with trackable links. Influencers can spotlight products from Amazon or other affiliate programs that resonate with their niche, ensuring authenticity and alignment with their personal brand. By integrating these tactics, influencers can transform their Instagram pay into a more substantial source of monetization on Instagram, ultimately enhancing their Instagram earnings and making money on Instagram.

Collaborate with Brands on Sponsored Content

Collaborating with niche-specific influencers allows brands to craft meaningful content that resonates with a targeted audience, leading to the creation of a positive brand identity. To facilitate these partnerships, Instagram offers the Creator Marketplace, a platform where creators can connect with brands actively seeking to sponsor content. Here, creators can set their brand preferences, ensuring they receive opportunities that align with their personal brand and audience interests. These opportunities are neatly organized in a dedicated folder, streamlining the process of finding the right partnerships.

To initiate a collaboration, brands can reach out to creators with project details through the app, providing clear requirements and proposed rates. It’s important for creators to adhere to Instagram’s Partner Monetization Policies, Community Guidelines, and Content Monetization Policies to ensure successful and compliant partnerships.

When creating sponsored content, authenticity and transparency are key. Creators should:

  • Clearly disclose any brand partnerships to maintain trust with their audience.
  • Design mobile-friendly content that is easily consumable on Instagram’s platform.
  • Negotiate terms of branded content deals, using performance data to justify rates.

    Instagram collaborations can vary in form, including posts, Stories, Reels, or even giveaways. Creators should aim for a well-organized approach, with timely scheduled posts and clear contracts. High-quality content that drives engagement and showcases a strong, niche following can significantly increase the chances of securing brand collaborations. To further enhance their prospects, creators can leverage platforms that connect influencers with brands, which can be especially helpful for those looking to expand their reach.

    For creators looking to partner with brands, it’s crucial to:
  • Identify brands that align with their content and target audience.
  • Craft personalized pitches that highlight their unique value proposition.
  • Diversify content formats to keep their feed dynamic and engaging.
  • Collaborate with other influencers or businesses within their niche to boost credibility and reach.

    By understanding the differences between micro-influencers and macro-influencers, creators can better position themselves within the market and tailor their outreach strategies. Whether it’s through sponsored posts, affiliate marketing, or direct collaborations, influencers have various avenues to explore when it comes to making money on Instagram.

Sell Your Own Products or Merchandise

To kickstart sales on Instagram, creators should first establish a business account and set up an Instagram shop, ensuring they meet the platform’s eligibility requirements and adhere to its commerce policies. This foundational step is crucial for anyone looking to tap into Instagram’s vast market potential.

  • Begin by creating engaging posts about your products, highlighting various aspects such as color options, sizes, and materials. Demonstrations on how to use the products can also be very effective. Employ visually striking techniques like backdrops and flat lays to make your items stand out in the feed.
  • Building trust with potential customers is key, and one effective way to do this is by sharing customer testimonials and user-generated content. This not only showcases your products in real-world scenarios but also provides social proof that can encourage others to make a purchase.
  • Make the most of Instagram Shopping by tagging products in your photos or videos. By tagging multiple items, you can increase engagement and give followers a straightforward path to purchase. This feature simplifies the shopping experience, allowing users to easily tap and shop directly from your posts.

    To generate excitement around new product launches, consider these tactics:
  1. Tease upcoming products to create anticipation. Use Instagram’s countdown stickers to remind followers of the release date and go live to answer any questions they might have.
  2. Encourage followers to take action with clear calls-to-action in your captions. Phrases like “Tap to Shop” can significantly increase the likelihood of conversions by guiding users on what to do next.
  3. Expand your reach beyond your current followers by running Instagram ads and partnering with influencers. This can help you tap into new audiences and drive additional traffic to your shop.

    Maximize the use of Instagram’s various features to engage with shoppers:
  • Leverage Stories, Reels, and Live shopping features to offer a more interactive shopping experience. These formats are perfect for quick demonstrations, flash sales, or showcasing the lifestyle associated with your products.
  • Utilize relevant hashtags to enhance discoverability. Hashtags act as signposts that guide interested users to your content, increasing the chances of making a sale.
  • Craft a memorable Instagram presence with a username, profile picture, and bio that clearly convey your brand’s promise and personality. This helps in creating a lasting impression and reinforces your brand identity.

    Lastly, always keep an eye on what works best for your audience:
  • Use Instagram’s analytics tools to track which products resonate most with your followers. This information can help you make data-driven decisions about product development and marketing strategies.
  • Selling digital products can also be a lucrative avenue on Instagram. Identify your target audience’s interests and cater to them with digital offerings, promoting them through posts, Stories, and Reels for maximum exposure.

    By implementing these strategies and consistently analyzing performance, creators can effectively convert their Instagram pay into a significant revenue stream, enhancing their overall monetization on Instagram and making money on Instagram.

Launch Your Own Paid Course or Workshop

To effectively launch a paid course on Instagram and tap into the potential of Instagram pay, creators should follow these strategic steps:

  1. Optimize Your Instagram Bio:
    • Ensure your bio succinctly states who you help and the ways in which you provide assistance. This clarity can attract the right audience who may be interested in your course.
  2. Design a Cohesive Instagram Profile:
    • Use a consistent style with chosen colors and filters to establish your brand aesthetic.
    • Employ Instagram Highlights to give prominence to course information, making it easily accessible for followers.
  3. Create a Mobile-Friendly Landing Page:
    • Set up a landing page for your course using a website builder like Taplink. Make sure it’s optimized for mobile viewing, as most Instagram users will access it via their phones.
  4. Content Planning and Posting:
    • Regularly update your Instagram page with content related to your course.
    • Use a social media content calendar to schedule high-quality photos, videos, and texts that provide a sneak peek or valuable insights into what your course offers.
  5. Enhance Perceived Value:
    • Offer additional features with your course such as round-the-clock support, direct communication opportunities, offline events, and solid proof of your expertise to increase its appeal.
  6. Gather and Analyze Feedback:
    • Before officially launching your course, provide free access to a select group in exchange for their honest feedback. This can help you fine-tune the course content and presentation.
  7. Promote Your Course:
    • Create high-quality Instagram posts that communicate the benefits and unique selling points of your course.
    • Consider utilizing Instagram’s ad platform to target specific demographics and drive traffic to your course.
  8. Collaborate with Influencers:
    • Partner with influencers to leverage their follower base for increased visibility. Their endorsement can significantly boost your course’s credibility and reach.
  9. Stay Updated with Instagram Features:
    • Keep abreast of new features like Instagram Shopping, which might eventually extend support to digital products like online courses.
  10. Utilize Tools and Analytics:
    • Use Instagram analytics to understand your audience better and tailor your content accordingly.
    • Consider tools like LearnDash LMS for creating and selling your course, ensuring a professional and streamlined user experience.
  11. Organic Promotion Tactics:
    • Engage with your audience by running giveaways, using relevant hashtags, and creating content that encourages interaction.
    • Regularly interact with followers to build a community around your course.
  12. Paid Advertising:
    • To broaden your reach, boost or sponsor your content. This can be a quick way to get your course in front of a larger audience.

      By implementing these steps, creators can navigate the intricacies of monetization on Instagram and enhance their Instagram earnings. The key lies in the strategic presentation of content and leveraging the platform’s tools to maximize the visibility and appeal of your course, ultimately contributing to your success in making money on Instagram.

Offer Consulting and Coaching Services

Offering consulting and coaching services on Instagram can be a lucrative way to leverage your expertise and engage with an audience eager for personal development or business growth. Here’s how to effectively promote and sell these services on the platform:

  1. Define Your Niche and Audience:
    • Establish a clear niche and understand the needs of your target audience. This focused approach allows you to create content that speaks directly to those who will most benefit from your services.
  2. Profile Optimization:
    • Choose a professional profile picture that reflects your brand.
    • Craft a bio that succinctly describes your services with a direct call-to-action, guiding potential clients on the next steps to engage with you.
  3. Content Strategy:
    • Post a mix of high-quality visuals, informative videos, and engaging stories that showcase your expertise and address common challenges faced by your audience.
    • Regularly share valuable tips and insights that position you as a go-to expert in your field, thereby enhancing your Instagram earnings.
  4. Engagement and Relationship Building:
    • Actively engage with your audience by responding to comments and messages promptly.
    • Encourage and share user-generated content to foster community and trust, which are crucial for monetization on Instagram.
  5. Utilize Instagram’s Features:
    • Promote your services through Instagram Shopping, IGTV, and reels, using these tools to demonstrate the value you provide.
  6. Hashtags and Tags:
    • Incorporate relevant hashtags and tags in your posts. Think of these as keywords that help your content get discovered by those interested in your consulting or coaching services.
  7. The 3:1 Rule for Promotion:
    • For every three pieces of value-driven content, share one post promoting your services. This balance ensures you’re providing value while also making money on Instagram.
  8. The Taster Technique:
    • Offer a free coaching session to demonstrate the value of your services and build trust with potential clients, a method known as the Taster Technique.
  9. Direct Engagement:
    • Use Instagram messenger to have personal conversations with people who interact with your content, deepening the connection and paving the way for potential client conversion.
  10. Content Planning:
    • Plan your posts to align with the services you want to sell. Address common client struggles and explain how your expertise can provide solutions, thus optimizing your Instagram pay.
  11. Consistency is Key:
    • Maintain a regular posting schedule, ideally daily, to keep your audience engaged and to reinforce your presence as an authority in your niche.

      By integrating these strategies into your Instagram presence, you can transform your platform into a dynamic space for attracting and converting followers into clients, thereby maximizing your potential for monetization on Instagram.

Enable Live Badges for Earnings During Streams

To tap into Instagram earnings through live streams, creators can enable Live Badges, a feature that allows viewers to purchase during a live video to show their support. Here’s how to set up and utilize Live Badges for monetization on Instagram:

  1. Eligibility and Setup:
    • Ensure you have a professional account, either creator or business, and are over 18 years old with at least 10,000 followers.
    • Live in a region where the feature is available, such as the US, UK, France, Spain, Italy, Germany, Japan, Australia, Turkey, Brazil, Mexico, or India, where access is currently invite-only.
    • Comply with Instagram’s Partner Monetization Policies and Community Guidelines to maintain eligibility.
    • Link a payout account to receive payments, typically through a connected PayPal account.
  2. Enabling Badges:
    • Navigate to your Profile and access the “Professional Dashboard.”
    • Tap “Grow your business” and select “Badges” to begin the onboarding process.
    • Once onboarded, badges will automatically be enabled for your live videos.
    • You can manage badges settings by tapping the “badges” icon on the left side of your “Going live” screen before starting a live session.
  3. Utilizing Badges During Live Streams:
    • Viewers can purchase badges in three levels, with one heart for $0.99, two for $1.99, or three for $4.99 to support their favorite creators.
    • Creators receive 100% of the revenue from these purchases, minus applicable taxes and fees.
    • Badges not only provide financial support but also give viewers special recognition during the live stream, with heart icons and placement on the creator’s list of badge holders.

      To enhance your potential for making money on Instagram through live streams, consider promoting the availability of badges in advance and engaging with your audience to encourage badge purchases. This can be a significant addition to your strategy for monetization on Instagram, allowing you to connect with your audience in real-time while generating income.

Start an Instagram Subscription for Exclusive Content

Starting an Instagram Subscription service is a strategic way for creators to monetize their influence by offering exclusive content to their dedicated followers for a set monthly price. Here’s how to set up this service and what it entails for both creators and subscribers:

  1. Setting Up Your Subscription:
    • Access the professional dashboard on your Instagram profile to complete the setup process.
    • Choose a monthly price that reflects the value of your exclusive content.
    • Once set up, publish the subscription to make it available to your followers.
  2. Creating Exclusive Content:
    • Develop subscriber-only content such as lives, stories, posts, reels, and broadcast channels.
    • Subscriber stories and posts are given priority placement, appearing before regular content for those with an active subscription.
    • Use Meta’s Sound Collection or your own music for subscriber-only content, adhering to Instagram’s guidelines.
  3. Managing Subscriptions:
    • Review and manage your list of subscribers directly from the professional dashboard.
    • Edit your payout account details as needed to ensure you receive your earnings.
    • Instagram currently takes no revenue share, although in-app purchase fees apply via Google and Apple.

      For subscribers, the experience is designed to be seamless and engaging:
  • Subscribers receive notifications in their activity feed and on the creator’s profile whenever new exclusive content is available.
  • If a creator decides to change their subscription fee, existing subscribers will continue to pay the original price they signed up for.

    Creators looking to offer exclusive content must meet specific eligibility criteria, including adhering to Instagram’s Partner Monetization Policies and Community Guidelines. This ensures a safe and compliant environment for both creators and their audience.

    By leveraging Instagram Subscriptions, creators can deepen their relationship with their most engaged followers, offering unique content and experiences that are not available to the general public. This approach to making money on Instagram not only diversifies a creator’s income streams but also enhances the value provided to their audience, potentially increasing both Instagram earnings and the overall success of their personal brand on the platform.

Maximizing Engagement for Higher Income

Maximizing engagement on Instagram is crucial for those looking to enhance their Instagram earnings. Achieving a good engagement rate, which typically falls between 1-3%, can significantly boost the potential for making money on Instagram. Engagement encompasses a wide range of interactions, from likes and comments to shares, saves, and even DMs. Here are some strategies to increase engagement:

  • Create Valuable Content: Focus on delivering content that your audience finds useful, whether it’s educational, entertaining, or inspiring.
  • Master Your Aesthetic: A consistent and appealing visual style can help your content stand out and attract more engagement.
  • Embrace Video Content: With the popularity of Instagram Stories and Reels, video content can drive higher engagement rates.
  • Engage with Users: Take the time to respond to comments and messages, creating a community around your content.
  • Utilize Hashtags and Location Tags: These tools can increase the visibility of your posts to a broader audience.
  • Post at Optimal Times: Share your content when your audience is most active to maximize engagement opportunities.

    To signal the high quality of your content to the Instagram algorithm, aim to create posts that users will want to save. Informative graphics or carousel posts are examples of content that can increase engagement. Additionally, running Instagram ads can help reach larger, targeted audiences and increase conversions.

    Giveaways are another powerful tool to boost engagement. They can quickly raise your profile’s visibility and encourage users to interact with your content. However, consistency is key; a strong, regular presence on the platform is essential for building lasting engagement.

    Lastly, leveraging Instagram Insights is a smart way to gather valuable information about your audience, engagement rates, and content performance. Utilize this tool to refine your strategies and optimize your approach to monetization on Instagram. By understanding your audience and what resonates with them, you can tailor your content to better meet their interests and needs, leading to higher engagement and, ultimately, increased Instagram pay.


Throughout this exploration of how to make money on Instagram, we’ve covered a diversity of strategies harnessed by creators, entrepreneurs, and influencers to turn their passions into profits. By leveraging affiliate marketing, collaborating with brands, selling products or services, or offering specialized content through subscriptions, Instagram provides a dynamic canvas for individuals to monetize their creativity and influence. Embracing the platform’s capabilities and continuously engaging an audience with high-quality content can open the door to consistent and rewarding Instagram earnings.

As we’ve seen, the journey to successful monetization on Instagram is rich with opportunity, as long as one navigates it with strategic insight and a commitment to authenticity. If you’re ready to start on this path and elevate your Instagram presence, remember that consistency and engagement are your allies in transforming your social media endeavors into measurable financial success. Elevate your Instagram game and begin your journey to monetization by exploring further strategies.


Q: Is it possible to earn money directly from likes on Instagram?
A: No, Instagram does not compensate users for receiving likes. Likes are a form of engagement that allow users to express their enjoyment or support for content, but they do not translate into direct payments.

Q: What is the rate of payment for 1,000 likes on Instagram?
A: Instagram does not provide payment for likes, regardless of the number. However, if you have a following of 1,000 users and secure a sponsorship deal, you might be able to earn about $100 per sponsored post.

Q: What are some methods to make money on Instagram?
A: To earn money on Instagram while staying true to your personal or brand identity, consider the following strategies:

  • Collaborate with brands you admire.
  • Earn through badges during live videos.
  • Utilize Instagram’s shopping feature to sell products.
  • Offer subscriptions for exclusive content and community engagement.

    Q: Can you explain how to monetize Instagram Reels?
    A: To make money from Instagram Reels, you can explore these five avenues:
  • Promote and sell your own products.
  • Engage in affiliate marketing.
  • Seek influencer marketing opportunities and brand sponsorships.
  • Include ad placements in your Reels.
  • Receive virtual gifts from followers.


Please enter your comment!
Please enter your name here