Discover the Most Followed on Instagram: A Comprehensive Guide

most followed on instagram

Instagram has burgeoned into a cultural juggernaut, boasting over a billion monthly active users who engage with content from a kaleidoscope of personal, professional, and celebrity accounts. Among the platform’s glittering constellation, the title of “most followed on Instagram” carries a heft that transcends mere numbers; it’s a reflection of contemporary cultural influence. This guide embarks on an explorative journey to unveil those accounts that have captivated the imaginations and attention of millions, providing a window into what propels a user to become the most person followed on Instagram.

Understanding who has the most followers on Instagram offers insights beyond popularity—it reveals trends and strategies that resonate with the platform’s youthful demographic. The forthcoming sections will chart the digital clout of icons like Cristiano Ronaldo and Kylie Jenner to the melodious allure of Selena Gomez and Ariana Grande. Each profile encapsulates a unique narrative, illustrating why these personalities boast the most Instagram followers and how they contribute to the dynamic tapestry of most liked posts and top Instagram accounts.

Cristiano Ronaldo

Cristiano Ronaldo’s Instagram presence is nothing short of phenomenal. Here’s a closer look at the statistics that place him at the pinnacle of social media influence:

  1. Staggering Follower Count:
    • As of mid-2023, Ronaldo’s follower count stood at a jaw-dropping 595 million, positioning him as the second most followed account on Instagram, just behind Instagram’s official account.
    • By early 2024, this figure had risen to over 618 million followers, underscoring his status as the most followed individual on the platform.
  2. Daily Follower Growth:
    • Between March and February 2024, Ronaldo’s account saw daily increases averaging 111,334 followers, highlighting the relentless growth of his digital fanbase.
  3. Engagement and Influence:
    • Ronaldo’s Instagram posts are highly lucrative, generating a media value comparable to The Rock’s posts, estimated at around $985,441 per post.
    • His content strategy involves sharing insights into his life with team Al Nassr and promoting his NFT brand Binance, which keeps his 622 million followers engaged and contributes to his influence on the platform.

      The sheer size of Ronaldo’s Instagram following is so significant that if it were a country, it would rank as the third most populated nation in the world. This not only reflects his global appeal but also the potential for generating substantial income through social media advertising and sponsored content.

Kylie Jenner

Kylie Jenner’s Instagram profile is a testament to her immense popularity and business acumen. Here are the latest insights into her social media dominance:

  • Follower Metrics:
    • With a following of 399 million as of 2023, Kylie stands as the fourth most followed person on Instagram.
    • She’s experienced a growth of 0.1%, translating to approximately 439,355 new followers, showcasing her consistent appeal.
  • Activity and Engagement:
    • Kylie’s Instagram is quite active, with her following 94 accounts, down by 2, and a total of 6,975 posts to her name—an increase of 25 posts.
    • Her posts garner an average of 1,262,482 likes and 3,276 comments, indicating a strong engagement rate of 0.32%.
  • Business Ventures:
    • Her account not only serves as a personal space but also as a platform for her multiple businesses, including @kyliecosmetics, @kylieskin, @kylieswim, and @kyliebaby.
    • Despite her personal success, Kylie Cosmetics saw a 1% decline in followers, highlighting the volatile nature of social media trends.

      These figures underscore Kylie Jenner’s status as a major influencer and entrepreneur on Instagram, adeptly leveraging her platform to promote her businesses and maintain her position among the most followed on Instagram.

Lionel Messi

Lionel Messi’s Instagram account is a showcase of his life both on and off the pitch, earning him a spot among the most followed on Instagram. Here’s how his follower count has progressed:

  • August 14, 2023: Messi’s followers numbered at 482 million, placing him third in the ranks of most person followed on Instagram.
  • January 2, 2024: The new year saw an increase, with Messi’s followers rising to 496 million, a testament to his enduring appeal.
  • March 5-6, 2024: A significant milestone was reached as Messi’s following crossed the half-billion mark, with counts of 500 million and 500,744,492 followers reported.

    These figures not only highlight Messi’s status as a global sports icon but also underscore his influence as one of the top Instagram accounts. With content that resonates with millions, his account continues to be a hub for fans seeking a glimpse into the life of a football legend.

Selena Gomez

Selena Gomez’s ascent to the zenith of Instagram’s hierarchy is a testament to her profound connection with her audience. Her account, @selenagomez, is a vibrant tapestry of personal advocacy and artistic expression, resonating with over 430 million followers. Here’s an insight into her Instagram reign:

  • Advocacy and Impact:
    • Gomez is not just about numbers; she’s a voice for mental health, often sharing her own experiences and encouraging mental fitness among her followers.
    • Her candid discussions on sensitive topics, such as the impact of lupus medication on her weight, have sparked viral conversations, further cementing her place as the most followed woman on Instagram.
  • Engagement Dynamics:
    • With an engagement rate of 0.91%, her posts strike a chord, averaging 3.9 million likes and capturing the gaze of her audience.
    • The variability in interaction is evident, with engagement rates on her posts ranging from 0.58% to 2.00%, indicating diverse audience interest in her content.
  • Content Strategy:
    • Primarily focusing on photography and music, her content palette is both personal and relatable.
    • A selfie, emblematic of her authenticity, became her most liked post in February 2023, amassing a staggering 19.2 million likes.

      Selena’s Instagram narrative is one of genuine engagement and entrepreneurial success; the growth of her company, Rare Beauty, by 22% in follower count after overtaking Kylie Jenner, is a testament to her influential digital presence. Her account’s follower metrics saw a historic peak with an increase of +267,442 in a single day, juxtaposed with a notable decrease the day prior, underscoring the volatile yet magnetic nature of her Instagram journey.

The Rock (Dwayne Johnson)

In the realm of Instagram, where visual content is king, Dwayne “The Rock” Johnson stands tall among the platform’s elite. His account, a blend of personal anecdotes and professional milestones, resonates with a vast audience, earning him a coveted spot among the most followed on Instagram. Here’s a snapshot of his Instagram influence:

  • Follower Evolution:
    • 2023: Johnson’s Instagram follower count was a robust 392 million, making him the fifth most followed person on the platform.
    • 2024: His following has since climbed to an impressive 395 million, maintaining his position at number five.
  • Content Highlights:
    • Johnson’s posts are a window into his world, often spotlighting his exercise routines and life achievements, which continue to draw in millions of fans.
    • His Instagram serves as a valuable platform for advertising and sponsored content, leveraging his massive following for brand partnerships.
  • Targeted Growth:
    • Services like Path Social aid celebrities in achieving organic growth by connecting them with real users interested in their content, a strategy likely beneficial to figures like Johnson in expanding their digital footprint.

      The Rock’s Instagram is not just a personal space but a strategic tool that exemplifies how celebrities can engage with their audience, share their journey, and simultaneously promote their ventures. His continued presence in the top tiers of the most followed on Instagram is a testament to his enduring popularity and savvy use of social media.

Ariana Grande

Ariana Grande’s Instagram account stands out in the digital landscape, with a substantial following that places her among the elite on the platform. Her social media statistics as of early 2024 are as follows:

  • Follower Base:
    • Grande’s account boasts approximately 380.1 million followers, reflecting her immense popularity and the adoration she receives globally.
  • Social Engagement:
    • Despite a slight dip in growth rate, her account still sees significant engagement. Over the last 30 days, her followers have decreased by 0.20%, with a weekly drop of 19,830 followers.
    • Her engagement rate hovers around 0.60%, with her posts receiving an average of 2,283,982 likes and comments averaging at 49, indicating a solid connection with her audience.
  • Activity Analysis:
    • The pop star is active on the platform, following 687 accounts, which is an increase of 20 from the previous day, and her post count has risen by 21, reaching a total of 190 posts.
    • The InsTrack score for Grande’s account over the past month is 22.4%, a metric that underscores her content’s performance and audience interaction.

      Despite the prediction of a gradual decrease in followers, Grande’s influence remains strong. She ranks 7th in the list of the top 20 most followed Instagram accounts as of February 28, 2024, a clear indication that she continues to be a significant figure in the realm of social media.

Kim Kardashian

Kim Kardashian’s influence on Instagram is undeniable, with a following that makes her a staple among the most followed on Instagram. Here are the latest insights into her Instagram presence:

  • Audience Engagement:
    • As per the 2024 Benchmark Report, her engagement rate stands at 0.24%.
    • On average, her posts garner 870.3K likes and 4.1K comments, reflecting a dedicated and interactive follower base.
  • Follower Growth:
    • Kardashian experienced a growth of 224.6K new followers in the preceding four weeks, marking a 0.06% increase.
    • This growth is a slight decrease from the previous year, where her engagement rate was 0.65%, with posts averaging 2,072,439 likes.
  • Content Focus:
    • Her Instagram content primarily revolves around Fashion and Beauty, showcasing her influence in these industries.
    • The account also serves as a promotional platform for her company SKIMS, and features glamorous looks from red carpet events, alongside candid photos with her four children.

      The statistics from the 2024 Benchmark Report, juxtaposed with the previous year’s data, highlight Kardashian’s consistent appeal and the strategic content that keeps her among the top Instagram accounts. Her ability to maintain a significant following amidst the dynamic landscape of social media cements her status as a key player in the realm of who has the most followers on Instagram.


Reflecting on the figures and stories of the most followed individuals on Instagram, it becomes clear that the platform is more than a showcase of popularity; it’s a mirror to our society’s values, interests, and trends. From Cristiano Ronaldo’s staggering follower count to Selena Gomez’s heartfelt advocacy, each of these digital powerhouses illustrates the breadth of influence possible through meaningful content and authentic engagement. Their ability to amass such significant followings underscores the potential Instagram holds as a linchpin in not only shaping public opinion but also in directing modern market dynamics.

As we close this exploration of Instagram’s elite, it’s evident that strategic use of this platform can result in remarkable reach and resounding impact. Whether you’re a budding influencer, a seasoned marketer, or an intrigued observer, these insights can inspire and guide your own path to success in the digital ecosystem. To further explore how to connect with audiences and expand your digital footprint, take your own leap into the vibrant world of Instagram and begin crafting your narrative on this ever-evolving stage.


Q: Will frequently viewing someone’s Instagram posts place them at the top of my following list?
A: No, viewing someone’s Instagram posts frequently will make them appear in your search bar, but it does not affect the order of your following list. The list is organized with the most recent person you followed at the top and the earliest one at the bottom.

Q: Who currently holds the record for the most followers on Instagram?
A: As of the latest information, the person with the most followers on Instagram is Cristiano Ronaldo, with 901 million followers. He is followed by Selena Gomez with 690.5 million, Justin Bieber with 594.9 million, and Taylor Swift with 539 million followers.

Q: Who has reached the milestone of 500 million followers on Instagram?
A: Lionel Messi has become the second individual, after Cristiano Ronaldo, to reach the milestone of 500 million followers on Instagram. The Argentina and Inter Miami captain achieved this following last week.

Q: What are some strategies to increase Instagram followers from 1,000 to 5,000 without spending money?
A: To grow your Instagram followers organically from 1,000 to 5,000, you should engage your current followers with compelling calls to action and create stories that encourage them to repost your content. Additionally, promote your account through shoutouts for shoutouts (SFS), avoid using money as a prize in giveaways, produce share-worthy posts, initiate challenges, and participate in mutual public relations campaigns.


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